Last Friday I made a sales presentation. Today I wrote a follow up letter.
My goals for the letter were to say thanks, to summarize the discussion, and to move closer to closing the sale.
I wrote the first draft in about fifteen minutes.
Two hours later, I was done. Here is what happened in those two hours:
1. I resolved verb tense issues
2. Eliminated the passive voice
3. Was more succinct
4. Clarified my purpose
5. Developed the most important ideas
6. Cut redundancy
I have a BA in English from the University of NH. I graduated Magna Cum Laude. Is it OK that it took two hours to write a business letter? Am I just slow?
I don't think so.
The final letter was much clearer than the first letter, and contained no errors. I think it will make a positive impression and communicate the most important ideas to move us toward agreement.
I'm tempted here to say the only measure of its effectiveness will be whether Woven Pixels get the contract to do the work.
However that isn't the whole story.
Regardless of whether I get this contract, I want Woven Pixels to be known as a company that strives to do the most.
The most is inefficent short term, however doing the least might prevent you from ever seeing a long term.